SIFRASUPERMARKETS HARVEST ROW MARKETS · P6 2026 Synthetic demonstration data

01—THE STORE, FROM ABOVE

Margin is decided aisle by aisle.

NET MARGIN
2.8%
SHRINK
1.9%OF SALES
PROMO SHARE
31%
18STORES
Store plan of the 14 central aisles and the perimeter departments, shaded by net margin against a 0 to 6 per cent legend.

02—WHERE PRODUCT DISAPPEARS ↓

SIFRASUPERMARKETS HARVEST ROW MARKETS · P6 2026 Synthetic demonstration data

01—THE STORE, FROM ABOVE

Margin is decided aisle by aisle.

Walk-the-store plan: the 14 central aisles from the entrance to the tills, with the perimeter departments, shaded by net margin.
NET MARGIN
2.8%
SHRINK
1.9%OF SALES
PROMO SHARE
31%
STORES
18STORES

02—WHERE PRODUCT DISAPPEARS ↓

SIFRASUPERMARKETS HARVEST ROW MARKETS · P6 2026 Synthetic demonstration data

02—WHERE PRODUCT DISAPPEARS

£1.86M never reached a till.

A produce crate spilling three streams of lost stock: waste, theft and process error.

WORST AISLES · SHRINK RATE

The five aisles with the highest shrink rate
RankAisleDepartmentShrink rate
SHRINK
£1.86M/ YR
FRESH =
64%OF SHRINK

03—PROMO TRUTH ↓

SIFRASUPERMARKETS HARVEST ROW MARKETS · P6 2026 Synthetic demonstration data

02—WHERE PRODUCT DISAPPEARS

£1.86M never reached a till.

A produce crate spilling three streams of lost stock: waste, theft and process error.

    WORST AISLES · SHRINK RATE

    The five aisles with the highest shrink rate
    RankAisleDepartmentShrink rate
    SHRINK
    £1.86M/ YR
    FRESH =
    64%OF SHRINK

    03—PROMO TRUTH ↓

    SIFRASUPERMARKETS HARVEST ROW MARKETS · P6 2026 Synthetic demonstration data

    03—PROMO TRUTH

    The hero promo lost £18,400.

    Promotion bridge from gross uplift to net result.

    04—THE MIX LADDER ↓

    SIFRASUPERMARKETS HARVEST ROW MARKETS · P6 2026 Synthetic demonstration data

    03—PROMO TRUTH

    The hero promo lost
    £18,400.

    Promotion bridge from gross uplift to net result.

    04—THE MIX LADDER ↓

    SIFRASUPERMARKETS HARVEST ROW MARKETS · P6 2026 Synthetic demonstration data

    04—THE MIX LADDER

    Volume is not the same as money.

    Volume share against margin for the ten categories. Dot size is annual revenue.
    3 CATEGORIES
    TO RE-SPACE
    3
    OWN-LABEL
    28%OF REVENUE

    05—STORE LEAGUE AND THE PLAN ↓

    SIFRASUPERMARKETS HARVEST ROW MARKETS · P6 2026 Synthetic demonstration data

    04—THE MIX LADDER

    Volume is not the same as money.

    Category ladder ranked by margin, highest first
    RankCategory VOLUME SHAREMARGIN Re-space

    BAR LENGTH = RELATIVE POSITION

    3 CATEGORIES
    TO RE-SPACE
    3
    OWN-LABEL
    28%OF REVENUE

    05—STORE LEAGUE AND THE PLAN ↓

    SIFRASUPERMARKETS HARVEST ROW MARKETS · P6 2026 Synthetic demonstration data

    05—STORE LEAGUE AND THE PLAN

    Three fixes return £2.41M.

    18-STORE LEAGUE

    All 18 stores ranked by net margin
    #STOREMARGIN SHRINKTREND

    ANNUAL MARGIN RECOVERY

    Three fixes stacking to the total annual margin recovery.

    £2.41M/ YEAR

    The till is the last place margin is decided.

    END OF REPORT·RETURN TO THE STORE ↑

    SIFRASUPERMARKETS HARVEST ROW MARKETS · P6 2026 Synthetic demonstration data

    05—STORE LEAGUE AND THE PLAN

    Three fixes
    return £2.41M.

    18-STORE LEAGUE

    All 18 stores ranked by net margin
    #STOREMARGIN SHRINKTREND

    ANNUAL MARGIN RECOVERY

    Three fixes stacking to the total annual margin recovery.

    £2.41M/ YEAR

    The till is the last place margin is decided.

    END OF REPORT·RETURN TO THE STORE ↑